ABOUT THE CLIENT
Pirate Ventures is the badass capital venture firm behind some of DC's coolest spots, including Hook Hall, Kraken Axes, Drink the District and Taste of DC. Backed by a diverse and ethos-driven group of investors, Pirate Ventures builds community-centered gathering spaces and curates immersive experiences for guests to enjoy.
THE MARK & THE DESIGN
Typically we'd have these categories separate, but in this case, the mark WAS the biggest challenge. The client had many different ideas for symbolism to include, a skull (but not a scary "death-esque"), a ship, a spyglass, an anchor, a compass, AND the 3 stars representing the D.C. flag. After many different rounds, the Pirate Ventures team was just feeling stuck - unable to discern which symbolism was most important to use in a logo. It seemed like trying to create a logo that encompassed ALL of these symbols would be too busy- and simply wouldn't work. BUT, we were determined to give them a clean, badass logo that covered all the bases and really captured their essence. Thus, the Pirate Ventures Skull was born. We're truly proud of this one.
We found a way to incorporate many different symbols into ONE amazing logo while helping Pirate Ventures give their website a facelift, and created branded materials to show off their "new look".