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The Falcon Lab

Box’d Eats

Design

ABOUT THE CLIENT

Box'd Eats is a DC-based startup offering healthy lunch options for kids. By choosing menus together, parents help their children embrace wholesome, sustainable food choices that will keep them energized and focused throughout the school day. Not only is Box'd Eats parent-approved - room-temp ramen noodles, meatball roll-ups, and lemon snaps are more kid-friendly than, say, a plain PBJ and a crushed bag of chips. Also, as some of the first lunch testers, we can confirm that the menus are all delicious!

THE MARK

The Box'd brand was designed from scratch. A start-up looking for an identity. Fun, playful, kid-friendly and modern were all requests our client had. While the logo mark is certainly the backbone of the brand, all of the supporting illustrations really bring Box'd to life.

THE SOLUTION

Box'd came to us needing almost EVERYTHING. Logo and brand development, content creation, social, promotional items - and a website design. The founder was very in-tune with what she wanted the brand to "feel" like, but wasn't sure what it should LOOK like. Our amazing team developed the brand you see here today.

THE RESULT

Box'd is now a blossoming brand, providing meals that are "delicious, nutritious and packed with love!" to D.C., MD ad VA. The brand is full of life - and instantly recognizable. We can't wait to watch Box'd grow and expand all across the US!

Contact

orders@thefalconlab.com
1765 Greensboro Station Pl.
Suite 130
Tysons, VA 22102

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